Keywords are the soul of PPC. We research the most relevant keywords for our client to get maximum leads at the lowest cost.
Ads are created keeping the product, audience, and keywords in mind with crisp yet explanatory headlines and descriptions. This is one of the crucial steps of PPC.
LANDING PAGE DEVELOPMENT
We develop custom landing pages to ensure the relevant traffic lands directly on the specific page with the specific service they are looking for.
Choosing the right account strategy and elements like budget, bid strategy, audience type, demographics, location, etc. in accordance with the client’s target.
TRACKING AND TESTING
We track and test the Ads extensively in order to generate a good ROI. We discontinue the under-performing campaigns and replace them with more powerful and relevant keywords.
The campaigns are implemented using a variety of tools to ensure accurate launch on all fronts.
We devote enough time to monitor ad performance i.e. key PPC metrics, data and results to make adjustments and optimize the campaigns.
Assessing the strength of a pay-per-click campaign is a constant activity. We audit the up and running campaigns to identify problems and opportunities.
ANALYSIS AND FEEDBACK
We analyze PPC campaigns to find out which part works and which needs to be reconfigured and update clients regularly with the reports, analysis, and feedback of the active campaigns.